Your Real Estate Pipeline from Your Customer's P.O.V.—5 Steps to Boost Referrals and Repeat Business
In today’s world of robocallers and iBuyers, there is more competition and less differentiation than ever. Maybe that’s why many modern homebuyers are beginning to make their purchasing decisions based on remarkable customer experiences.
As a real estate business, it’s on you to create a consistent thread of ‘wow-factor’ interactions from the beginning to the end of your customer’s home buying or selling process. From every text, call, and email to each date, deadline and signature, these touchpoints are the building blocks to the kind of stellar experience your customers won’t hesitate to tell their friends about.
There’s no better place to start than with your real estate pipeline.
In this definitive guide, we’ll share easy ways to optimize your real estate pipeline for customer experience and win more repeat and referral business for your team. But first, let's take a minute to recap the basics.
What Is a Real Estate Pipeline?